This Weeks Video Snippet:
By Don Morley
February 21, 2011
Recording video is actually the process of recording "Light". It's all about the light, direct or reflected which sets the mood. While lighting can be a complex and extensive subject, for the purpose of this article I'm only going to discuss the very basics of lighting. It's this basic knowledge of lighting, which if followed while shooting your next video, will make a substantial difference in the outcome. The two basic types of light we will talk about here are Hard light and Soft light.
Hard light (which is unfiltered and casts a hard shadow) is used for a feeling of high drama and suspense. In the corporate arena, use hard light when you want to create a feeling of seriousness. I'll typically use hard light when shooting a speaker giving a serious presentation, or while in the field, recording a "how to" video on operating a piece of equipment. With this approach you will create a video which commands attention.
Soft light (which is filtered light which casts a soft shadow) is used for creating a mood of sincereity. In the corporate areana, sse soft light when you want to create a feeling of goodwill. I'll use this approach when shooting a "message from the President", or a promotional piece about a companies products or services. Use this approach you will build trust.